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experiment, the scientists sent confederates, about half young men and half young women, to randomly approach people in the street. They asked each person if they would answer a few questions for one of two (fictional) journals:

''Love and Feelings''. In this condition participants were asked to retrieve a ''love episode'' and the associated emotions.

''Twenty-First Century''. In this condition participants were asked about a piece of music that meant a great deal to them.

After this participants were thanked and they continued down the street. Further along they were approached again, this time by someone asking them for change to buy a bus ticket. Eventhough it seemed to people that these were unrelated incidents, this was, of course, all part of the same experiment.

Knight in shining armourWhat the experimenters found was that when men were asked to recall a ''love episode'' (love that expression!) they were much more likely to give money to a woman asking for money at the bus stop. A paltry 13% of men gave money in the ''music'' condition, while this increased to 38% in the ''love'' condition. Thinking about love seemed to make men more generous towards women.

For women, meanwhile, thinking about love had little effect on their helping behaviour. They were more generous than men while thinking about music in the control condition (23% gave money) and only slightly more generous when thinking about love (27% gave money).

Lamy et al. (2008) explain this through the gender stereotypes adopted by men and women. The amount of help provided is affected by how men and women see their role in society. Men generally like to display chivalrous behaviour to women - rescuing the damsel in distress - and this becomes particularly salient to men when they are encouraged to think romantic thoughts. It also doesn''t hurt that they''re in the street with a better opportunity to show off their chivalrous behaviour to others.

The effect on women, though, was not as marked. Eventhough women are stereotypically nurturant and therefore keen to help others, particularly friends or family, Lamy et al. (2008) suggest this doesn''t stretch to strangers in a public place. This might explain why cueing women with a love episode didn''t significantly increase the help they were willing to give to a stranger.

Help me!This study is in line with prior research finding that women are more likely to be on the receiving end of help than men, and that when men help another person it is more likely to be a woman than a man. What it adds is the idea that men''s gender roles can be made especially salient to them with thoughts of love.

Naturally women already understand this principle, whether consciously or not. That''s why when they ask a man to do them a big favour, it is usually prefaced by: "How much do you love me?"

[Image credit: linhngan].

Posted by: Jerry    Source